Posts Tagged ‘older adults digital connected’

More attention for Digital Divide

Monday, October 19th, 2009

By Laura Nuhaan, CEO and co founder

Interesting article about telehealth shows that digitial divide between seniors and younger generations is a barrier in telehealth. Read more here. From this article: Blacker (AT&T) said lack of access to technology is a problem, especially among the elderly. “The ‘digital divide’ is a big problem because senior… citizens are the
group that is least likely to use digital technology,” West said.

It’s FamiliLink’s mission to overcome the digital divide!

Study on Exercise is First to Focus on Older Adults

Tuesday, September 15th, 2009

By Inger Rarick, Co-Founder FamiliLink

A new study this month posted by the AMA (American Medical Association) shows that older adults who continue or begin to do ANY amount of exercise appear to live longer and have a lower risk of disability. The study spanned over 15 years and included almost 2000 participants. Some findings included: “Physical activity may delay the spiral of decline that begins with inability to perform daily activities and continues through illness and death by improving cardiovascular fitness, slowing loss of muscle mass, reducing fat, improving immunity and suppressing inflammation.” Click here to see the study.

seniorwithweightWhat I find most significant is that institutions are FINALLY investing money and resources into doing studies on older adults. Almost all of the studies in the past conducted on the benefits and/or harms of exercise have focused on people under the age of 65. This is the first significant studies about how exercise can impact the well-being of older adults.

Certainly this is a step in the right direction. As our population ages (by 2020 there will be 54M older adults…compared to today’s 35M older adults) it is clear that resources must be spent TODAY on learning more about our aging population and what we can do to improve health and well being as we age. The next step is to start investing in technologies and services that will truly impact older adults. At FamiliLink, we know that staying physically active, socially connected, and cognitively stimulated are key success factors to happy aging. With FamiliLink, it is easy to have your older loved one “digitally connected” so you can provide support using the computer and internet. Imagine what you can do once your loved one is “connected”… share digital content (photos and videos), help them with reminders for medications, exercise schedules, important appointments, play brain games together with them and so much more.
I hope institutions continue to do age-specific studies such as the one above, then perhaps investors and corporations will begin to focus on this generation.

FamiliLink’s elevator pitch at the Silicon Valley Boomer Summit

Saturday, June 20th, 2009

By Laura Nuhaan, CEO and co-founder FamiliLink

This week our company competed as a Finalist in the 2009 Silicon Valley Boomer Venture Summit & Business Plan Competition. FamiliLink was a Finalist in the Elevator Pitch category. The Summit features a new Forum for entrepreneurs and businesses, who are introducing products and services of benefit to the 45+ baby boomer market, to meet the industry’s leading Venture Capitalists, experts and analysts and compete for cash prizes.

The Silicon Valley Boomer Venture Summit consistently gathers thought leaders from around the world to discuss trends and issues in the baby boomer market space. Many of the Summit’s speakers touched upon two key points –the need for technology geared towards the older adult and tools to assist with care giving that benefits all involved. That is exactly what we offer with FamiliLink.

Laurie Orlov, leading industry analyst, “Aging in Place Technology Watch”, referred to FamiliLink in her blog (http://www.ageinplacetech.com/) stating that FamiliLink among others is in the fairly new business of making computers easier for seniors to use and lend themselves to being used with touch screens like the HP TouchSmart and now the Asus Eee Top all-in-one PCs, both of which can be manipulated with a finger or a stylus — instead of a mouse and keyboard. In addition, Jody Holtzman, Director of Knowledge Management at AARP, highlighted an AARP study that outlined key factors to “Successful Aging”, one of them being as “ability to stay connected to friends and family.”

FamiliLink received a great deal of positive feedback from Summit attendees – “great user interface”, “this would be so simple for my mom who gets so frustrated when using the computer” and “dad has Parkinson’s disease and FamiliLink would really make it easy for him” and “I just love the look and feel.”

Watch our pitch here:

The pitch slides you can see here:

We are looking forward to our launch next week!

Internet Basics for Seniors

Friday, May 8th, 2009

By Laura Nuhaan, CEO and co-founder FamiliLink

In the US still 26 Million of seniors over 65 years old do not have a computer. This implies that there is still a lot to do to make computers and internet more accessible for this group. Check this presentation regarding a workshop teaching internet basics to seniors.

We think that beginning computer users will like FamiliLink as it provides them with an easy way to start connecting and enjoying the benefits of feeling connect with their families and loved ones.  As a matter of fact, some senior centers are starting to offer FamiliLink to their seniors as part of their computer course.

No More Excuses…Seniors can be easily wired

Friday, May 1st, 2009

By, Inger Rarick Co-Founder FamiliLink

netbookimages1Today there really are no more excuses as to why an older adult is not digitally connected. Seniors are adopting broadband faster than another demographic group. In addition, touch screen computers and netbooks make it simple for an older adult to manually navigate the computer (no need for the mouse or keyboard).  Last month rumors were hot that Apple (the computer company) is in the process of developing an affordable, simple to use, 10 inch touch screen netbook.   The cost for most netbooks run between $300 and $600.

In addition, many senior living facilities are now offering broadband to all their residents.  A recent study by the Internet Home Alliance Research Council showed that 63% of seniors have a separate home office in their new homes and 70% are fully wired with broadband access.  This demonstrates how Boomers and older adults  have a desire to stay “connected” to friends and family.

Challenges obviously still exist as older adults may be less comfortable navigating the internet, they may also have visual and physical conditions which impact the way they use the computer.  But, sites like FamiliLink are working hard to provide solutions which will keep seniors connected with the outside world and part of the digital loop.   The infrastructure and the tools are now available and affordable…no more excuses.