By Laura Nuhaan, CEO and co founder
Interesting article about telehealth shows that digitial divide between seniors and younger generations is a barrier in telehealth. Read more here. From this article: Blacker (AT&T) said lack of access to technology is a problem, especially among the elderly. “The ‘digital divide’ is a big problem because senior… citizens are the
group that is least likely to use digital technology,” West said.
It’s FamiliLink’s mission to overcome the digital divide!
By Laura Nuhaan, CEO and co-founder FamiliLink
This week our company competed as a Finalist in the 2009 Silicon Valley Boomer Venture Summit & Business Plan Competition. FamiliLink was a Finalist in the Elevator Pitch category. The Summit features a new Forum for entrepreneurs and businesses, who are introducing products and services of benefit to the 45+ baby boomer market, to meet the industry’s leading Venture Capitalists, experts and analysts and compete for cash prizes.
The Silicon Valley Boomer Venture Summit consistently gathers thought leaders from around the world to discuss trends and issues in the baby boomer market space. Many of the Summit’s speakers touched upon two key points –the need for technology geared towards the older adult and tools to assist with care giving that benefits all involved. That is exactly what we offer with FamiliLink.
Laurie Orlov, leading industry analyst, “Aging in Place Technology Watch”, referred to FamiliLink in her blog (http://www.ageinplacetech.com/) stating that FamiliLink among others is in the fairly new business of making computers easier for seniors to use and lend themselves to being used with touch screens like the HP TouchSmart and now the Asus Eee Top all-in-one PCs, both of which can be manipulated with a finger or a stylus — instead of a mouse and keyboard. In addition, Jody Holtzman, Director of Knowledge Management at AARP, highlighted an AARP study that outlined key factors to “Successful Aging”, one of them being as “ability to stay connected to friends and family.”
FamiliLink received a great deal of positive feedback from Summit attendees – “great user interface”, “this would be so simple for my mom who gets so frustrated when using the computer” and “dad has Parkinson’s disease and FamiliLink would really make it easy for him” and “I just love the look and feel.”
Watch our pitch here:
The pitch slides you can see here:
We are looking forward to our launch next week!
By, Inger Rarick Co-Founder FamiliLink
Today there really are no more excuses as to why an older adult is not digitally connected. Seniors are adopting broadband faster than another demographic group. In addition, touch screen computers and netbooks make it simple for an older adult to manually navigate the computer (no need for the mouse or keyboard). Last month rumors were hot that Apple (the computer company) is in the process of developing an affordable, simple to use, 10 inch touch screen netbook. The cost for most netbooks run between $300 and $600.
In addition, many senior living facilities are now offering broadband to all their residents. A recent study by the Internet Home Alliance Research Council showed that 63% of seniors have a separate home office in their new homes and 70% are fully wired with broadband access. This demonstrates how Boomers and older adults have a desire to stay “connected” to friends and family.
Challenges obviously still exist as older adults may be less comfortable navigating the internet, they may also have visual and physical conditions which impact the way they use the computer. But, sites like FamiliLink are working hard to provide solutions which will keep seniors connected with the outside world and part of the digital loop. The infrastructure and the tools are now available and affordable…no more excuses.
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